Ellen Svanström | NRF 2025: Retail's Big Show Speaker

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January 11: Opening Party

January 12–14: Conference & Expo

Jacob K. Javits Convention Center | NYC

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Ellen Svanström

Ellen Svanström

Chief Digital Information Officer

H&M

Ellen has an extensive background in tech and retail, with over 15 years in executive positions at IBM and later as CEO of Extenda before she joined the H&M group in 2016 as Head of Business Ventures. As CDIO, Ellen leads global teams across hardware, software, application management, emerging tech, and has been involved in some of H&M’s largest tech programs.

Speaking in:

Monday Jan 13th

12:10pm - 12:40pm

Javits North, Level 4, Logicbroker Stage

What’s the next big tech game-changer on the retail horizon?

It’s been all things AI for the last 36 months — and clearly AI underpins so many emerging innovations. What’s next? Could it be biometrics? What about computer vision? Join us as some of the most forward-thinking minds in retail technology share their perspectives.