Global Chief Marketing Officer
Anthropologie Group
For the last 25 years of her career, Elizabeth has developed and established her Marketing expertise at the uppermost echelons of the beauty and fashion industries.
Currently, Elizabeth is the Global Chief Marketing Officer at Anthropologie Group, a global, full-life’style’ brand that ranges from apparel to home décor, from wellness to bridal, from shoes to garden. She leads a team that encompasses and executes all brand marketing, direct-to-consumer business strategy, customer insights and analytics, and editorial content – across all social, digital, and print platforms, online and in stores.
Prior to Anthropologie, Elizabeth spent a decade in the beauty industry, gaining experience at well-known industry leaders and digitally native, high-growth start-ups alike. As the Vice President, North America Marketing, for Estée Lauder, she led strategy and execution for all integrated marketing, including trade marketing, digital and traditional media, and product marketing. Next, she served as the Chief Growth Officer at BH Cosmetics, joining immediately after the digitally native brand received majority private-equity investment.
Prior to beauty, Elizabeth led the direct-to-consumer marketing efforts at J. Crew and Saks Fifth Avenue. At both companies, she spearheaded customer acquisition, engagement, and loyalty efforts across e-commerce marketing, direct marketing, and rewards program/loyalty marketing.
Elizabeth graduated from Wellesley College with a double major in Economics and French. She earned her MBA at INSEAD in Fontainebleau, France. She lives in Philadelphia and New York, with her husband, Stephen, and their dog, Lucy.
10:30am - 11:00am
Javits North, Level 4, Mirakl Stage
Today, your brand is your content. In a world where consumers seek to be entertained, how can retailers and brands innovate, spark excitement and drive purchasing? We’ll chat with the experts and explore how they’re telling brand stories with purpose, personality and plenty of panache.