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Doug Straton


Chief Digital Commerce Officer
The Hershey Company
Doug Straton is the Chief Digital Commerce Officer for The Hershey Company. In this role, he manages the strategic development of the digital commerce business unit and P&L. Reporting directly to Todd Tillemans, President of Hershey’s U.S. business, he is charged with driving the development and best practices in digital commerce, digital marketing, SEO/SEM, digital content curation and management, merchandising, online category management, marketing and Digital Commerce insights and analytics.

Prior to joining Hershey in November 2017, Straton spent nearly 16 years at Unilever. Most recently, he served as NA’s Vice-President of Digital, eCommerce and Data at Unilever. In this role, he led a number of multi-functional teams responsible for managing and driving pure play and omnichannel eCommerce customers, working on new revenue streams including venture-backed start-ups, DTC and acquisitions. He was also responsible for leading the Digital-eCommerce Center of Excellence, which focuses on digital marketing, shopper insights, capability and product innovation.

Straton attended Michigan State University and currently resides in New Jersey.

Speaking in:

Sunday Jan 13
10:45 - 11:30 AM
Stage 2, EXPO Hall, Level 1
Retailers get it: In-store shopping needs to be more than just a place to transact. Merchants are creating immersive experiences that are indulgent, communal and compelling enough to pull customers away from their phones and engage their senses.... Read more