Chief Strategy and Analytics Officer
Don Smith is Chief Strategy & Analytics Officer at Brierley and leads its strategic program design practice, responsible for engineering solutions which balance compelling value propositions with enhanced member experiences and data-driven customer engagement. An avid theater aficionado, his passion for presentation informs his marketing data analytics, where he eschews the traditional view in favor of a dynamic storytelling model that brings numbers to life through contextualization and the generation of actionable insights.
11:00 am–11:30 am
Expo, Level 1, Expo Stage 1