Don Smith

Don Smith
Don Smith
Chief Strategy and Analytics Officer
Brierley
Don Smith is Chief Strategy & Analytics Officer at Brierley and leads its strategic program design practice, responsible for engineering solutions which balance compelling value propositions with enhanced member experiences and data-driven customer engagement. An avid theater aficionado, his passion for presentation informs his marketing data analytics, where he eschews the traditional view in favor of a dynamic storytelling model that brings numbers to life through contextualization and the generation of actionable insights.

Speaking in:

Sunday
January 16
11:00 am11:30 am
Expo, Level 1, Expo Stage 1

Do you only think of points and coupons when you hear the words loyalty program? If so, you’re missing out on a whole world of opportunities that live past the check-out counter. These retailers are in the know. 

Join Brierley, the loyalty experts, in conversation with Bal Harbour Shops, Thriftbooks, and European Wax Center as they discuss how they have leveraged cutting-edge… Read more