Don Smith

EVP | Chief Strategy and Analytics Officer

Brierley

Don Smith is Chief Strategy & Analytics Officer at Brierley and leads its strategic program design practice, responsible for engineering solutions which balance compelling value propositions with enhanced member experiences and data-driven customer engagement. An avid theater aficionado, his passion for presentation informs his marketing data analytics, where he eschews the traditional view in favor of a dynamic storytelling model that brings numbers to life through contextualization and the generation of actionable insights.

Speaking in:

Sunday

January 15

10:15 am–10:45 am

Expo, Level 1, Expo Stage 2

Awaken loyalty and engagement with your customers produced by Brierley

Our panel of experts discuss strategies and tactics used by successful brand marketers to forge enduring and meaningful connections with customers that extend far beyond transactional interactions. Specific topics include emotional loyalty, clienteling, hyper-personalization, CX technology innovation (e.g., facial recognition and AI) and loyalty gamification.