Don Smith

Don Smith
Don Smith
Chief Strategy and Analytics Officer
Brierley
Don Smith is Chief Strategy & Analytics Officer at Brierley and leads its strategic program design practice, responsible for engineering solutions which balance compelling value propositions with enhanced member experiences and data-driven customer engagement. An avid theater aficionado, his passion for presentation informs his marketing data analytics, where he eschews the traditional view in favor of a dynamic storytelling model that brings numbers to life through contextualization and the generation of actionable insights.

Speaking in:

Sunday
January 16
11:00 am11:30 am
Expo, Level 1, Expo Stage 1

Missed this Big Ideas session?  Watch the Replay 

Do you only think of points and coupons when you hear the words loyalty program? If so, you’re missing out on a whole world of opportunities that live past the check-out counter. These retailers are in the know. 

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