Dina Fierro

Vice President, Global Digital Innovation & Strategy

NARS Cosmetics

Dina Fierro is a creative thinker and seasoned marketer with more than 15 years of experience. A graduate of FIT, she launched one of the first successful fashion and beauty blogs in 2006. Her early immersion in the influencer community led to a career in emerging media, where she’s guided the digital, social, influencer and experience marketing strategies for brands that include Christian Louboutin, David Yurman, Amazon Fashion and Stella Artois among many, many others. At NARS, she oversees key digital and social touchpoints globally, with a focus on boundary-pushing innovation initiatives, inclusive of gaming, the metaverse and virtual economies.

Speaking in:

Sunday

January 15

1:15 pm–1:45 pm

Javits North Level 4, Room 404, Twilio Stage

Versed on the metaverse: How can brands participate in the next frontier of digital experiences?

Early metaverse platforms are already transforming how people interact and share experiences, offering new ways and immersive virtual spaces for engagement. Brands are embracing these digital spaces as a way to build communities and connect. In this session speakers from Tommy Hilfiger & NARS join Roblox, to discuss how they are driving brand poisoning by investing in virtual stores, building… Read more