Dina Fierro

Dina Fierro
Senior Vice President, web3/Metaverse Group
Shiseido Americas
Dina Fierro is a creative thinker and seasoned marketer with more than 15 years of experience. A graduate of FIT, she launched one of the first successful fashion and beauty blogs in 2006. Her early immersion in the influencer community led to a career in emerging media, where she’s guided the digital, social, influencer and experience marketing strategies for a multitude of brands, both agency and brand-side. At NARS and Shiseido Americas, she oversees the organization’s web3/Metaverse group, with a focus on boundary-pushing innovation initiatives, inclusive of gaming, augmented reality and virtual economies.

Speaking in:

January 15
1:15 pm1:45 pm
Javits North Level 4, Room 404, Twilio Stage
Early metaverse platforms are already transforming how people interact and share experiences, offering new ways and immersive virtual spaces for engagement. Brands are embracing these digital spaces as a way to build communities and connect. In this session speakers from Tommy Hilfiger & NARS join Roblox, to discuss how they are driving brand positioning by investing in virtual stores,… Read more