Dimple Rao

VP of Digital Product Management & Experience Design

Chico's FAS

Dimple Rao is Vice President of Product Management and Experience Design for Chico’s FAS. She is responsible for driving digital transformation and innovation for Chico’s FAS portfolio of brands (Chico’s, White House Black Market and Soma). Dimple’s team architects the end-to-end customer experience spanning from ecommerce and omni-channel strategies to digital marketing, loyalty, fulfillment and customer service.
Prior to Chico’s, Dimple has held senior leadership roles on the Digital teams at FTD and Walgreens.

Speaking in:

Sunday

January 15

1:00 pm–1:30 pm

Expo, Level 1, Expo Stage 1

Harnessing the power of post-purchase experiences to drive customer retention and revenue produced by ParcelLab

As acquisition costs rise, and customer purse strings tighten, retailers must look to new avenues for revenue. Retaining customers through a robust post-purchase experience is a key factor in achieving and maintaining sustainable growth. Through proactive communications, branded tracking pages, and digital returns portals, retailers can earn customer loyalty and carry their curated in-store… Read more

Sunday

January 15

4:00 pm–4:30 pm

Expo, Level 1, Expo Stage 2

Create compelling, omnichannel product experiences that turn browsers into buyers produced by Akeneo

Struggling with poor product experiences, sluggish time-to-market rates, and siloed processes? Your future success relies on your ability to deliver world-class product experiences no matter where your customers find you, yet many retailers struggle to keep up due to legacy technology and monolithic approaches.

Orchestrate, activate, and optimize your entire product story across all… Read more