
Dimple
Rao
VP of Digital Product Management & Experience Design
Chico's FAS
Dimple Rao is Vice President of Product Management and Experience Design for Chico’s FAS. She is responsible for driving digital transformation and innovation for Chico’s FAS portfolio of brands (Chico’s, White House Black Market and Soma). Dimple’s team architects the end-to-end customer experience spanning from ecommerce and omni-channel strategies to digital marketing, loyalty, fulfillment and customer service.
Prior to Chico’s, Dimple has held senior leadership roles on the Digital teams at FTD and Walgreens.
Prior to Chico’s, Dimple has held senior leadership roles on the Digital teams at FTD and Walgreens.