Dimas Gimeno

Founder and CEO

WOW Concept

Dimas Gimeno is an entrepreneur and investor in the retail and technology industry. The former executive president of El Corte Inglés, Dimas currently serves as the founding partner and CEO of WOW, a phygital retail platform that combines a marketplace and an experiential physical space.

Dimas has a law degree and a master's degree in private law from the Universidad de San Pablo (CEU) and an EMBA from AESE Business School (associated with IESE).

Speaking in:

Sunday

January 15

11:45 am–12:15 pm

Expo, Level 1, Expo Stage 1

Let’s get Phygital! Effectively connecting the in-store and digital shopping experiences produced by Kyndryl

Today’s consumers expect a seamless, personalized shopping experience wherever they choose to engage. To stay competitive, today’s retailers must find innovative ways to connect physical retail spaces with digital platforms. Phygital goes beyond Omnichannel to provide shoppers with seamless and interchangeable experiences. This means combining the best of the brick-and-mortar experience with the… Read more