Chief Customer Experience Officer
The Raley's Companies
Deirdre leads the advertising, marketing and communications teams focused on advancing the Raley’s brand. With nearly 20 years of retail experience, Deirdre has served as VP of Marketing for several specialty retailers, including Brookstone and White House Black Market, and has represented leading brands in both in-house and agency roles.
4:00pm - 4:30pm
Expo, Level 3, Expo Stage 5
Retailers have a price perception problem. While inflation is cooling, consumers are still comparing prices to a pre-Covid world leading to distrust. In today’s climate, price is the single most important driver of retailer preference for shoppers. Are you doing enough to align your strategies with current and future needs of the shopper?
Join as Matt O’Grady, President of the Americas for dunnhumby and other retail leaders unveil exclusive findings from dunnhumby’s latest Retailer Preference Index and discuss the role of pricing, personalization, and assortment and how they can align together to improve trust and drive loyalty with your consumers.
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