Dean Harris

Head of Membership, Commercial

Co-op

Dean Harris is a retail marketing leader with 15 years of experience across retail media, loyalty, CRM, trade planning, advertising and customer strategy.

Dean began his career in advertising working on McCann Erickson’s B2B client portfolio before moving to Co-op where he has spent more than a decade driving the growth of its food and life services businesses in a variety of functions.

In his current role as Head of Membership Commercial, Dean oversees Co-op’s retail media proposition, and also manages Co-op’s suite of member rewards (personalized offers, gamification and exclusive deals).

Dean holds the title of Member Data Owner, responsible for ensuring Co-op Members’ best interests are considered whenever their data is moved, shared or used.

Speaking in:

Saturday Jan 13th

11:40am - 12:10pm

Javits North, Level 4

The state of in-store media: Non-US perspectives

In-store retail media, or 'phigital' as it's known in some circles, has achieved scale in Europe, Asia, and LATAM. Many large retailers have tested, deployed, and refined in-store media networks while in the United States, the primary driver of RMN growth has been online digital networks, such as Roundel, CMX, Walmart Exchange and Kroger Precision Media. This panel will share perspectives on specific drivers and inhibitors of growth in each region, highlighting best practices, and unique regional innovations.

This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.

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Dean Harris

Speaking in:

Saturday Jan 13th

The state of in-store media: Non-US perspectives