Dawn Fichot

Head of Marketing, NA

Brompton Bicycles

Dawn Fichot is the Head of Marketing, NA for Brompton Bicycles. Dawn joined Brompton last spring to rapidly grow awareness of the brand and fulfill Brompton’s long term vision to transform how people live and get around in cities. Before joining Brompton, Dawn was the Founder & CEO of Racked Stretch, NYC’s first boutique stretching studio. Prior to that, she was the Global Head of Campaign Management for HSBC out of London and had started her career in the Sports & Sponsorship team at Edelman.

Speaking in:

Monday Jan 15th

1:30pm - 2:00pm

Expo, Level 3, Expo Stage 3

The future of loyalty – Leveraging digital innovation to help attract and retain customers

Consumers are becoming increasingly digitally savvy and have come to expect an exceptional level of personalization in their retail experiences. How can companies keep up with the trend? Join American Express, Superlogic, and industry experts for a robust discussion on how companies can use innovative ways (think Digital Collectibles and AI) to help attract new shoppers while also helping to win back and retain loyal customers over the course of their lifetimes.

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Dawn Fichot

Speaking in:

Monday Jan 15th

The future of loyalty – Leveraging digital innovation to help attract and retain customers