David Roth

David Roth
David Roth
CEO The Store WPP, Chairman BAV
WPP The Store
David started his career at the UK House of Commons working for a member of Parliament. He swapped politics for the cut and thrust of advertising then Kingfisher’s B&Q, sitting on the main board of directors as UK and International Marketing Director. David was on the management team leading B&Q’s international expansion to Eastern Europe and Asia including China where he lived in Shanghai for a while.

David is the CEO of The Store, The WPP Global Retail Practice and Chairman of the BAV Group. David leads WPP BAV, the world’s largest brand equity platform. David is an acknowledged expert in Branding and Consumer change in China. He is a leading authority on digital and Artificial Intelligence in retail.

David has authored a number of books including “The History of Retail in 100 Objects”, “Smart Shopping - How Artificial Intelligence is transforming the retail conversation”, “The Thoughts of Chairman Now”, “The Third Era of Digital Retail”, “The China Dream”; “Brand Stories” celebrating the enduring power of iconic brands. “Do you hear what I hear” Why brands have a crucial role to play in our voice-activated digital future. His latest book "LOOK - A Book of Changes" is a pictorial reflection of China over the past 10 years.

David is also the author and presenter of a number of documentary films on “Changing China”, “ Open Sesame - the Birth and Rise of Alibaba” and a landmark series of interviews with Global Retail leaders from across the world.

David is a board member of China-Britain Business Council and a non-executive director of VSBLY Technology Group a specialist in computer vision.

Speaking in:

January 16
12:10 pm12:40 pm
Javits North, Level 4, Firework Stage
Learn what drives brand influence and see which retailers from countries right across the world have the most influence as we reveal the 2024 retail top lists. David Roth, CEO of The Store WPP, will show how brand influence helps convince consumers to buy from a brand, stay loyal to it and potentially pay a premium for it – all vital, particularly now, when consumers are scrutinizing what they… Read more