David Polinchock

David Polinchock

Founder and Chief Experience Officer

Brand Experience Lab


David is a retail and brand strategist working at the intersection of technology and physical space. A pioneer in experiential advertising, he was among the first to use VR to create immersive brand experiences that resonate emotionally with consumers. Today, he helps retailers and brands navigate the evolving retail landscape, offering expertise in the experience economy, the future of commerce, and Gen Z consumer behavior.

Recognized as a RETHINK Retail Top Retail Expert and RTIH Top 100 Retail Tech Influencer, David is a sought-after speaker known for his sharp insights and forward-thinking approach. A proud father, he believes the most meaningful experiences aren't just created—they're shared.

Speaking in:

Friday Jan 2

2:00am - 2:30am