David Morton

David Morton
David Morton
Director, Enterprise Data & Analytics
Brooks Running
David is a results-driven leader with over two decades of cross-industry expertise in technology, data, and analytics. He excels in architecting innovative, cost-effective solutions and platforms. A transformative figure, David champions digital transformation, fostering change through strategic vision and a growth mindset, while intentionally designing and leading teams to enable the organization to leverage data for actionable insights.

Speaking in:

Tuesday
January 16
2:45 pm3:15 pm
Expo, Level 3, Expo Stage 4
Data quality isn’t as sexy as Generative AI, but if you don’t get the input right, then that magical-seeming output will be wrong. “Good Data” however, isn’t a static thing. For consumer brands like Brooks Running, it requires end-to-end management of workflows that turn raw customer data into a valuable and usable asset to fuel customer engagement teams and tools. Resolving identities and… Read more