David Morton

Director, Enterprise Data & Analytics

Brooks Running

David is a results-driven leader with over two decades of cross-industry expertise in technology, data, and analytics. He excels in architecting innovative, cost-effective solutions and platforms. A transformative figure, David champions digital transformation, fostering change through strategic vision and a growth mindset, while intentionally designing and leading teams to enable the organization to leverage data for actionable insights.

Speaking in:

Tuesday Jan 16th

2:45pm - 3:15pm

Expo, Level 3, Expo Stage 4

Customer data operations: The unsung hero to your future gen AI and personalization strategies

Data quality isn’t as sexy as Generative AI, but if you don’t get the input right, then that magical-seeming output will be wrong. “Good Data” however, isn’t a static thing. For consumer brands like Brooks Running, it requires end-to-end management of workflows that turn raw customer data into a valuable and usable asset to fuel customer engagement teams and tools. Resolving identities and unifying data into a usable asset leaves room for error as new and conflicting data enters the mix. But this is the critical first step toward getting the rest of your marketing and analytics to work properly.

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David Morton

Speaking in:

Tuesday Jan 16th

Customer data operations: The unsung hero to your future gen AI and personalization strategies