Chief Branding and Innovation Officer
Ralph Lauren Corporation
David Lauren, Chief Branding and Innovation Officer, Ralph Lauren Corporation, is responsible for overseeing the Company’s capabilities to drive brand strength and financial performance across all channels. David leads the Company’s Innovation, Global Marketing, PR, Advertising, Digital Content, Digital Design and Brand Communications teams. He also acts as a spokesperson and brand ambassador for the Company. He became a member of the Board of Directors in August 2013 and was named Vice Chairman of the Board in 2016. He is also the President of the Ralph Lauren Corporate Foundation. David joined the Company in 2000.
Monday Jan 12
9:45am - 10:15am
Javits North, Level 5, Vusion Theatre
For nearly six decades, Ralph Lauren has defined the art of living with enduring style and uncompromising quality. The company is widely credited with revolutionizing the retail industry in creating transformative shopping experiences. An iconic brand with a long history in pioneering transformational innovation, Ralph Lauren first partnered with Microsoft 25 years ago to launch one of the first luxury ecommerce sites. Today, that partnership has expanded into the next era of possibility with the recent debut of “Ask Ralph” – a new AI-powered conversational shopping tool that provides iconic Ralph Lauren style through a highly personalized and immediately shoppable experience. Moderated by National Retail Federation President & CEO, Matt Shay, join David Lauren, Chief Branding & Innovation Officer, Ralph Lauren Corporation and Shelley Bransten, Corporate Vice President, Worldwide Industry Solutions, Microsoft, for an illuminating fireside chat on how iconic brand heritage and digital creativity converge to shape the future of luxury retail.
