Chief Customer Officer
Frasers Group
David Clark was appointed as Chief Customer Officer at Frasers Group in February 2024. Since joining the Group in 2022, David has been a driving force in the acceleration and execution of the Group’s Elevation Strategy and Frasers Group’s digital development, where most recently he has been transforming the businesses digital infrastructure and capabilities. In February 2025, he led the roll out the Group’s inaugural Membership programme with Sports Direct.
Prior to this, David’s career spanned over 20 years of experience in the consumer goods and fashion ecommerce sector, working with leading brands, including Selfridges, Zalando, and ASOS, where he held a range of positions from digital strategy to buying, trading, and operations.
Monday Jan 12
1:45pm - 2:15pm
The next era of ecommerce isn’t an evolution — it’s a reinvention. Traditional websites, as we know them, may not survive. This session will dive into what the end of the website storefront will mean. With AI in the forefront, agents become trusted shopping companions, taking actions for users through voice and text prompts. To stand out in the next age of ecommerce, you must build multi-modal, adaptive shopping experiences that align with human behavior and anticipate intent. Leave equipped with a strategic lens and roadmap for thriving in the AI- empowered future.
