Chief Economist
IAB Europe
Daniel is Chief Economist at IAB Europe and partner at retail media advisory firm Colosseum Strategy, guiding industry players through data-driven analysis on complex issues from regulation over the digital advertising supply chain to new business models. Previously, he founded a programmatic advertising agency, served as an expert on media and AI for the European Commission and was Executive Director for Media & Advertising at intelligence firm IHS Markit (now S&P Global). He holds a PhD from the London School of Economics and serves on the boards of various think tanks and academic institutes on the future of media.
10:25am - 10:50am
Pier 60, 60 Chelsea Piers, New York, NY 10011
Join Alexis Marcombe, CEO of Unlimitail, a joint venture between Carrefour and Publicis Groupe, and Daniel Knapp of IAB Europe, as they discuss the Carrefour in-store retail media network strategy, focusing on the key markets of France and Brazil. Discussing the adaptation of in-store media to regional consumer behaviors, digitizing stores, and identifying the most impactful and profitable digital surfaces, they will also explore metrics for measuring success, applying online marketing fundamentals to physical stores, and the role of non-endemic advertising.
Gain practical insights on market-specific strategies, key performance metrics, and how to effectively monetize in-store media across diverse markets from one of the leaders in the sector.
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