Dan Shull serves as REI’s chief technology officer. In this role, Shull leads the co-op’s actions to engage the outdoor community through technology across its retail stores, ecommerce channels and more. His customer-focused leadership organized REI’s digital and in-store experience to help support future success. Shull has 30+ years of Fortune 500 experience helping large technology teams and companies achieve success across a wide range of challenges. Shull and his wife have been married 25+ years.