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Dan Little

Dan Little

General Manager, Retail Marketing North America
Joining Shell in 1983, Dan has held a variety of both sales and marketing management roles within the Retail organization. Since 2013, Dan has managed the North America fuels marketing functions including brand and communications, after previously establishing and managing the US loyalty programs (Grocer/Fuel Rewards). Dan has extensive experience in sales, operations, and brand marketing, combined with a deep knowledge of the NA business.

Speaking in:

Tuesday Jan 15
9:15 - 9:45 AM
Stage 5, EXPO Hall, Level 3
Drivers will do anything for a cent fewer per gallon. In a competitive market for gasoline, how does FIS establish brand loyalty for Shell?  How does a retailer transform an age-old process to make payments and to earn and redeem rewards, all... Read more