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Craig Reed

Craig Reed

General Manager, Cross-border

Avalara


Craig leads the development and growth of cross-border and global trade business at Avalara. Craig came to Avalara through the acquisition of his company, TradeStream Technologies, where he was founder and CEO. At TradeStream, Craig was focused on building next-generation AI-based product classification and landed cost software systems for cross-border ecommerce.

Speaking in:

Monday Jan 12

11:20am - 11:50am

Snowflake Stage

AI Stage - General Roundtable Discussions

  • The Phygital Frontline: Empowering the In-Store Associate with AI facilitated by Celonis 

  • Reimagining Growth: How Agentic Commerce Elevates the Executive Playbook facilitated by Logicbroker 

  • AI-Powered Productivity: Exploring How Advanced Robotics Enhances Customer Service and Experiences facilitated by Ocado

  • Seamless Checkout to Global Scale: AI and Automated Tax Made Easy facilitated by Avalara