Craig Fels

Manager, Functional Analysis (Sitecore Platform SME)

Caleres

Craig has over 20 years of experience in Infrastructure, eCommerce, and Project Management. In his current position, he manages a team of Functional Analysts-the SMEs of their Sitecore platform--working closely with the teams building content, UX designers, front-end and back-end developers, and DevOps.

Speaking in:

Sunday

January 15

4:00 pm–4:30 pm

Expo, Level 1, Expo Stage 1

How Caleres transformed their online commerce experience produced by Coveo

Caleres, who operates Famous Footwear, Allen Edmonds and Naturalizer, tells their transformation story that led to a 24% increase in conversions. From an outdated technology stack with lots of manual processes and a lack of shopper insight, they re-invented their digital experience around the customer, all-while managing the complexities of physical store locations, large product catalogs and… Read more