Craig Fels

Craig Fels
Craig Fels
Manager, Functional Analysis (Sitecore Platform SME)
Caleres
Craig has over 20 years of experience in Infrastructure, eCommerce, and Project Management. In his current position, he manages a team of Functional Analysts-the SMEs of their Sitecore platform--working closely with the teams building content, UX designers, front-end and back-end developers, and DevOps.

Speaking in:

Sunday
January 15
4:00 pm4:30 pm
Expo, Level 1, Expo Stage 1
Caleres, who operates Famous Footwear, Allen Edmonds and Naturalizer, tells their transformation story that led to a 24% increase in conversions. From an outdated technology stack with lots of manual processes and a lack of shopper insight, they re-invented their digital experience around the customer, all-while managing the complexities of physical store locations, large product catalogs and… Read more