Craig Brommers

CMO

American Eagle

Craig has led global marketing for the most iconic retail brands in retail - Gap, Abercrombie & Fitch, and Calvin Klein. In 2020, he joined denim leader American Eagle as Chief Marketing Officer. Gen Z's #1 retailer has been leaning into youth culture, including influencer partnerships, product collaborations and community impact.

Speaking in:

Sunday Jan 12th

2:00pm - 2:30pm

River Pavilion, ReturnPro Stage

Leveraging AI and data to transform digital ad spend

Online ads are traditionally generated based on search terms and browsing history, with merchants paying for clicks and impressions that don’t convert. With tightened budgets and a noisy market competing for customer attention, ensuring hyper relevant ads and incentives are key to controlling costs and driving conversion. This session will explore how AI and data can be used for a more targeted approach to performance ad spend and include commentary from a merchant leveraging PayPal's recently launched Advanced Offers Network.

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Craig Brommers

Speaking in:

Sunday Jan 12th

Leveraging AI and data to transform digital ad spend