Colleen Conkling

Colleen Conkling
VP, Brand Marketing and Communications
ThirdLove
Colleen Conkling is the Vice President of Brand Marketing & Communications at ThirdLove, the women's essentials company that pioneered the perfect fitting bra. Overseeing the brand marketing & media, PR, partnerships, integrated planning, social media and influencer strategy, she works to deliver the most cohesive, impactful and memorable expression of the ThirdLove brand across all consumer touchpoints. With 15 years of experience in marketing, brand management, and communications, Colleen has brought creative and breakthrough marketing to life for both billion dollar category leaders and challenger brands alike as well as helped smaller DTC pioneers scale. Prior to joining ThirdLove, Colleen served as Senior Director of Brand and Creative at Bonobos, where she played an instrumental role in solidifying adn amplifying the brand’s promise of “creating a world where we all fit.”. At The Coca-Cola Company, she championed major lifestyle brands like vitaminwater and Powerade.She began her career in PR and Corporate Communications in the B2B sector. Colleen holds a B.A. in Literature from Harvard University and an M.B.A from The Kellogg School of Management. She currently resides in South Salem, NY with her husband David, daughter Calliope, and dog Moxie.

Speaking in:

Tuesday
January 18
11:15 am11:45 am
One of the apparel industry's main challenges is the issue of meeting customer expectations on fit and sizing accuracy in their online and in-store shopping journeys. Returns make up nearly 50% of fashion purchases today and the ski-high return rates are costing companies millions. In this session we explore the technologies bringing solutions forward and what they could mean for brands now and… Read more