Claire Wyatt
VP, Business Strategy and Marketing Science
Albertsons Media Collective
Claire Wyatt is the Vice President of Business Strategy & Marketing Science at Albertsons Media Collective where she and her team are working on building out innovative, transparent measurement products, advanced audience targeting solutions and the overall business strategy for The Collective. She and her team are hyper focused on the intersection of business performance, industry disruption and underlying current and future client needs.
Prior to her time at Albertsons Media Collective, Claire worked at Roundel owning reporting, insights and analytics for over $600m in advertising spend as well as Roundel’s most significant client accounts. Claire has an MBA through the Kellogg School of Management where she studied Marketing and Managing Organizations. In her free time, you’ll most likely find Claire at her local home improvement store working on her next home DIY project.
Speaking in:
Saturday Jan 13th
10:55am - 11:40am
Javits North, Level 4
For in-store media to deliver on its promise, brands and retailers must agree upon in-store measurement requirements, which are rapidly evolving. In this premiere of a new white paper, Jeffrey Bustos of the IAB, will present current in-store best practices and contextualize why in-store measurement is important, exploring how in-store standards fit into the IAB's larger RMN standardization project. Topics include full-funnel attribution, proving incrementality, and the multiplier effects of in-store media.
Then, Bustos will lead a panel discussion on the mechanics of in-store measurement strategy, focusing on practical approaches and considerations to in-store success data. The group will discuss what's required from the brand, the retailer and the consumer, to make in-store measurement a truly effective part of in-store RMN success. What are the challenges, success stories and future improvements required to measure effectively for success and growth of in-store retail media?
This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.