Christina Fontana

Christina Fontana
Christina Fontana
Head of Fashion and Luxury Tmall Luxury Division
Alibaba Group
Head of Fashion and Luxury for Tmall Luxury Division in Europe, Christina helps brands leverage the Alibaba eco-system to gain insights into Chinese consumers as they become a key growth driver for companies around the world. Christina joined Alibaba when the group opened an office in Milan to help European brands work better with Alibaba. She has over 20 years’ experience working in digital start-ups that have helped companies transform the way they do business.

Speaking in:

Sunday
January 16
10:30 am11:00 am
Some of the luxury market’s biggest competitors are teaming up in a bid to dominate China’s booming online market for high-end luxury.  Alibaba and Richemont announced plans to pour around $1 billion into the e-commerce marketplace and establish a new China-focused joint venture. This session featuring a luxury brand, ideally Gucci who launch on the luxury pavilion at Christmas, will examine the… Read more