Christina Fontana

Christina Fontana
Christina Fontana
Head of Fashion and Luxury Tmall Luxury Division
Alibaba Group
Head of Fashion and Luxury for Tmall Luxury Division in Europe, Christina helps brands leverage the Alibaba eco-system to gain insights into Chinese consumers as they become a key growth driver for companies around the world. Christina joined Alibaba when the group opened an office in Milan to help European brands work better with Alibaba. She has over 20 years’ experience working in digital start-ups that have helped companies transform the way they do business.

Speaking in:

January 16
10:30 am11:00 am

It is estimated that the Chinese should account for 50% of worldwide luxury purchases by  2025. Luxury brands are seizing the opportunity to tap into this market. In this session Hilary Milnes from Vogue Business will talk with Alibaba and a leading global luxury brand, sharing insight into how they are partnering to design unforgettable and elevated luxury shopping experiences.