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Christian Selchau-Hansen

Christian Selchau-Hansen

Christian Selchau-Hansen is the CEO and co-founder of Formation, an enterprise software company that optimizes the customer journey through personalized marketing experiences. A 20-year tech veteran, Christian has helped develop new products and drive growth at companies like Square and Zynga. Prior to launching Formation, he was a partner at BCG Digital Ventures, using his experience to advise large companies and incubate innovative startups. Christian earned his M.B.A. with honors from The Wharton School.

Speaking in:

Monday Jan 13
11:00 - 11:30 AM
Stage 3, Expo, Level 1
Customer expectations for relevant and personalized offers are at an all-time high. In fact, 80% of customers said they were more likely to purchase a product or service from a brand that provides individualized experiences. However, today, retail... Read more