Christian Raveaux

Head of Retail Media Connect

REWE Group

Christian is an enthusiast for Retail since his early days and has been working at REWE group for 15 years now in various positions in consulting, strategy and customer loyalty. He had a decisive part in building up the loyalty program and insight driven retailing at REWE. In his responsibility for Retail Media Connect lies the scaling of REWEs Retail Media business which has evolved to be a trailblazer in Germanys Retail scene.

Speaking in:

Saturday Jan 11th

2:50pm - 3:30pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

Global playbook for in-store retail media: Lessons from the worldwide leaders and innovators, featuring Patricia Grundmann, VP Media and Retail Media MD OBI First Media Group, Christian Raveaux, Head of Retail Media Connect, REWE Group

This panel will provide a snapshot of in-store retail media innovation in select global markets, discussing which markets are leading the way in deployment, measurement, and monetization. With both sides of the Atlantic looking to each other for best practices, the discussion will highlight successful in-store strategies that have captured advertiser attention and investment, while also addressing common missteps seen across regions. The session will feature three experts presenting their perspectives, followed by a moderated discussion on progress and opportunities worldwide.

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