Chris Takkenberg

Vice President Digital Product

Tommy Hilfiger

Chris Takkenberg is the Vice President of Digital Product at PVH Europe, propelling the digital selling transformation of the Tommy Hilfiger and Calvin Klein brands. With more than 15 years of digital experience across B2B and DTC environments, Chris has spearheaded the brands’ entries into the Metaverse across both B2B and DTC spaces. Chris also drives the digitization of the wholesale selling processes through the innovative Digital Showrooms and B2B Webshops.

Speaking in:

Sunday

January 15

1:15 pm–1:45 pm

Javits North Level 4, Room 404, Twilio Stage

Versed on the metaverse: How can brands participate in the next frontier of digital experiences?

Early metaverse platforms are already transforming how people interact and share experiences, offering new ways and immersive virtual spaces for engagement. Brands are embracing these digital spaces as a way to build communities and connect. In this session speakers from Tommy Hilfiger & NARS join Roblox, to discuss how they are driving brand positioning by investing in virtual stores,… Read more