Chris Riegel
CEO
STRATACACHE
Chris Riegel is the CEO and Founder of STRATACACHE, a global group of complementary technology companies that provide advanced digital signage, marketing technology and consumer insight solutions to the world’s leading firms. Based in Dayton, OH, Chris is an often-quoted speaker on technology and business, and a subject matter expert on topics ranging from the future of the customer experience to emerging artificial intelligence and next generation computing and digital display technology. Chris believes in a strong company ethos that attracts, motivates, and retains the best and brightest with a culture that is more than a 9 to 5, supporting multiple charitable causes.
Speaking in:
Saturday Jan 11th
8:30am - 8:40am
Pier 60, 60 Chelsea Piers, New York, NY 10011
Founder and CEO of STRATACACHE, Chris Riegel, welcomes NRF attendees to this year’s 'What’s in Store for Retail Media Networks' event.
Saturday Jan 11th
1:45pm - 2:25pm
Pier 60, 60 Chelsea Piers, New York, NY 10011
As more brands leverage RMNs to activate shopper insights across CTV, marketers gain unprecedented opportunities to tailor messaging and measure campaign success across both in-store and at-home environments. But what does this seamless integration look like in practice? How can insights gathered from shoppers in the physical store fuel more personalized and impactful CTV ads that reach audiences on the sofa? This session will dive into the strategies and technologies that power the CTV/RMN flywheel, offering guidance on how brands can optimize advertising budgets and achieve measurable outcomes across the full customer journey. Attendees will learn about innovative ways to use data to bridge the gap between in-store behaviors and in-home viewing habits, evaluate the effectiveness of campaigns on CTV, and identify new opportunities for customer engagement as the boundaries between retail and media continue to blur.
Saturday Jan 11th
4:35pm - 4:50pm
Pier 60, 60 Chelsea Piers, New York, NY 10011
Mr. Riegel and Mr. Murray reflect on the key insights from the day.
Saturday Jan 11th
4:50pm - 5:00pm
Pier 60, 60 Chelsea Piers, New York, NY 10011
