Chris Lamontagne
SVP, Platform
Fanatics Live
Chris Lamontagne is the SVP, Platform at Fanatics Live, part of the Fanatics digital sports platform which is focused on transforming the digital shopping experience through personality and community-driven live commerce. Previous to joining Fanatics Live in May 2023, Chris held the position of CEO at Spring, the world’s largest creator commerce platform, where he led the way for the company having successfully formed innovative and exclusive social commerce partnerships with YouTube, Twitch, TikTok and Instagram. An entrepreneur at heart, Chris’ +15 years of experience in technology, commerce and the creator space, positions him as an industry expert on all things e-commerce, social commerce and the creator economy.
Speaking in:
Sunday Jan 14th
12:10pm - 12:40pm
Javits North, Level 4, Rithum Stage
It’s mainstream in China, projected to bring in $647 billion this year, and we’ve talked about the broader global adoption of livestream shopping for years. With social shopping playing an increasingly larger role in commerce, is 2024 the year live shopping will take off? A group of seasoned retail and advertising executives from Fanatics, Roku and HSN will discuss different approaches their brands are taking with live shopping – and why they’re investing in the channel. Learn about the future of TV shopping, how it's possible to have an entertainment platform that converts, the early days of TikTok Shop, and more. Leave this session with practical insights to apply to your business strategy, including:What platform is best for your brandHow to use TikTok ShopThe best “hosts” to build your shopping communityImportance of brand partnerships for the channelBest success metrics for live shopping