Chris Callahan
Vice President and Divisional Merchandise Manager
At Home
Chris has 20 years of retail experience across apparel, home and hardlines; and has led highly seasonal and weather driven categories in all of them. Chris started his retail career with a small specialty retailer in the home space and subsequently spent over 17 years at Walmart working his way up from entry level to a Vice President and company officer in Merchandising. He is currently enjoying a new role with At Home leading the furniture, lighting and outdoor seasonal teams as VP DMM.
Speaking in:
Tuesday Jan 14th
9:15am - 9:45am
Expo, Level 3, Expo Stage 3
The weather is often associated with “pain” rather than “gain” for retailers. The bigger picture is that a huge, untapped opportunity (weather = $) exists for companies that use predictive weather-driven demand analytics to position the business to take advantage of shifting consumer needs and purchasing behavior. Hear how your business can incorporate weather impacts to improve service levels and grow sales by optimizing inventories, improve margins by adjusting pricing, promotions, and operational resources, and more effectively engage customers with better-targeted digital marketing.
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