Chris Akrimi

Putting the customer at the heart of every decision is no longer a strategy; it’s the standard for both global retail icons and independent boutiques. But when every shopper is unique, how do you hyper-personalize at scale? In this session, we explore how retailers are reimagining the path from assortment to experience — blending data, AI, and curation to deliver lifestyle-driven journeys that feel unmistakably personal for customers that expect to be known, valued, and understood across every interaction.