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Cheryl Sullivan

Cheryl Sullivan

Chief Marketing and Strategy Officer
Cheryl has 30 years’ experience leading innovative teams delivering high-impact products with measurable business impact for large retail/CPG organizations. Cheryl was formerly Senior Director of Product Strategy for Oracle Retail, driving vision and roadmap across Category Management, Pricing, Promotion, and Assortment, plus earlier executive roles at Spectra, Intactix/JDA and i2. As a commentator she’s appeared at NRF, Insight, Euroshop, and Goldman Sachs’ retail conference; and in Apparel Magazine, Chain Store Age, RetailWire and Retail TouchPoints.

Speaking in:

Monday Jan 14
4:00 - 4:30 PM
Stage 2, EXPO Hall, Level 1
Recent global shopper and retailer surveys have surfaced profound disconnects in retail pricing and promotions. Retailers vastly over-estimate shoppers’ desire for price-matching and finding THE lowest price; shoppers display far more patience... Read more
Tuesday Jan 15
10:15 - 11:00 AM
Stage 4, EXPO Hall, Level 1
Innovative retailers have raced past their competitors with radically transformative technologies. They harness customer, competitor and market data to craft prices and promotions that deliver the elusive win-win:  prices that shoppers want on... Read more