Chelsey Alexander

Vice President and General Manager, New & Emerging Digital Platforms

Bayer Consumer Health

Chelsey is the Vice President and General Manager of New & Emerging Digital Platforms responsible for making sure Bayer brands are the brands of choice within New & Emerging digital platforms and new channels of commerce (i.e. 3P marketplaces, Instacart, Tik Tok Shops, Uber/DoorDash).

Chelsey has over 15 years of experience leading product development and building go to market strategies within multiple categories, brands, and retailers. Chelsey’s career is a “tale of two cities” where she spent the first 12 years establishing solid sales and marketing foundations through leadership positions within a Fortune 50 CPG. Then pivoting her career to gain exposure and understanding of VC / PE, M&A, and eCommerce within a founder led startup before joining Bayer in 2022 where she is responsible for preparing all Bayer brands for the future of commerce.

Speaking in:

Saturday Jan 11th

1:05pm - 1:45pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

Panel: Brands Get Real: In Store RMN - Performance Media, Upper Funnel, or Both? Moderated by Lauren Johnson, Adweek, with Mike Sallette, Danone North America, Rachel Lawson, Mondelez International, Tijmen Willems, PRN, a STRATACACHE Company

While in-store media reaches a large group of shoppers at the moment-of-truth, it's not a traditional mass media. To commit to investing large media budgets in store, brands need in-store campaigns to deliver insights and results. Through case studies with Brands and Retailers, the panel will discuss successful in-store campaigns and in-store media KPIs, as well as uncover how the rules of brand and retailer engagement are being rewritten by the RMN ecosystem.

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