Head of Global Sales, Weather Insights
Pelmorex
Celeste Mussio built an 18-year career in martech, specializing in addressable audiences and data-driven solutions. As the leader of the Enterprise Solutions team at The Weather Network, Celeste drives the adoption of analytics-grade weather data and solutions among businesses. By empowering clients with actionable insights, Celeste helps them not only navigate but also capitalize on the challenges and opportunities presented by our changing climate.
2:45pm - 3:15pm
Expo, Level 3, Expo Stage 4
Beyond the economy, weather stands as the second most influential factor shaping consumer behavior, impacting everything from dining preferences to purchasing habits. In fact, weather has a significant impact on up to $1 trillion in global retail spending annually.
By leveraging the right tools and insights, retailers can implement straightforward yet impactful strategies to leverage weather information and drive sales growth and ROI. Join Weather Source, a Pelmorex Company, and our expert panel as we unveil a range of strategies designed to enable retailers to harness weather patterns and capitalize on their sales potential.
Linkedin