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Celeste Donahoe

Celeste Donahoe

Director of Amazon Retail Ad Service

Amazon


Celeste Donahoe leads Amazon Retail Ad Service for Amazon Ads. Across her 17 years with Amazon, Celeste has built and ran businesses that connect brands and products with shoppers, including launching the online consumables stores such as Grocery, Health and Personal Care, and Beauty for Amazon Canada and launching Amazon Books, Amazon 4-star, and Amazon Pop Up physical stores across the US. Amazon Retail Ad Service is an ad-tech offering for retailers that sits in this sweet spot of helping shoppers discover products they’ll love in their natural retail context.

Speaking in:

Monday Jan 12

10:15am - 10:45am

Exhibitor Big Ideas Stage 4

Democratizing retail media: Technology that powers growth

Learn how Amazon Retail Ad Service is making advanced retail media capabilities accessible across retail sectors. Hear how industry retailer leader, Macy's, leverages this technology to enhance their established platform and drive incremental growth. You'll walk away with actionable strategies to implement retail media solutions that can transform your advertising capabilities and unlock new revenue opportunities.