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Carissa Ganelli


Chief Digital Officer
Carissa Ganelli is the Chief Digital Officer for Subway® restaurants. In her role, she is responsible for the company’s global digital strategy and leads Subway Digital, a team dedicated to transforming the guest experience through the integration of digital tools and an omni-channel strategy.
With more than 20 years of digital experience, Carissa manages all aspects of Subway Digital, including product innovation and management, and digital marketing.
Carissa joined Subway as Vice President of Marketing Technology in 2016. Prior to this, Carissa was CEO and founder of LightningBuy, a mobile commerce platform that converts mobile traffic to revenue, and held several digital marketing and strategy positions with top companies such as Digitas, and Coopers & Lybrand Consulting.
Carissa has a Bachelor of Arts from Bryn Mawr College and an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University.

Speaking in:

Tuesday Jan 15
10:30 - 11:15 AM
Stage 1, EXPO Hall, Level 1
There are as many definitions of a chief digital officer as there are approaches to digital strategy in commerce, and the role evolves just as quickly as the consumer landscape does. CDOs are both customer-facing, owning the digital consumer... Read more
Tuesday Jan 15
11:30 - 12:00 PM
The Girls' Lounge, Level 3

Session open to Retailers, NRF Members, and registered Press.

Negotiation is a skill that can be learned, from how to make a counter offer to raising your visibility and assuming more responsibility. In this talk, leaders who...

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