Caleb Pearson

Caleb Pearson
VP, US Customer Engagement
McDonald's
Since joining McDonald’s in April 2020, Caleb has held multiple leadership roles across the US Marketing Organization. He began his McDonald’s tenure by leading the Digital Customer Experience team, where he focused on building a seamless omnichannel experience for our fans. Thereafter, Caleb led the Media & CRM team, where he focused on new customer acquisition and engagement to drive customer lifetime value. In both roles, Caleb was recognized for leading high-performing teams and consistently exceeding aggressive targets. Today, Caleb combines his previous McDonald’s leadership positions in his role overseeing the US Customer Engagement team, which is responsible for Media, CRM, Loyalty, Omnichannel Personalization, and Customer Experience.

Speaking in:

Monday
January 15
11:20 am11:50 am
Javits North, Level 4, Firework Stage
Confident and changeable, Gen Z are demanding that brands communicate with them on their own terms. Brands that understand how to reach this valuable, yet challenging customer cohort are building digital strategies to stay agile in a dynamic landscape. In this session learn from leading brands the strategies driving digital initiatives, how they measure success and remain at the forefront of… Read more