VP, US Customer Engagement
Since joining McDonald’s in April 2020, Caleb has held multiple leadership roles across the US Marketing Organization. He began his McDonald’s tenure by leading the Digital Customer Experience team, where he focused on building a seamless omnichannel experience for our fans. Thereafter, Caleb led the Media & CRM team, where he focused on new customer acquisition and engagement to drive customer lifetime value. In both roles, Caleb was recognized for leading high-performing teams and consistently exceeding aggressive targets. Today, Caleb combines his previous McDonald’s leadership positions in his role overseeing the US Customer Engagement team, which is responsible for Media, CRM, Loyalty, Omnichannel Personalization, and Customer Experience.