Bruce Yen

VP of Retail Applications

GUESS

Bruce Yen, Vice President of Retail Applications at GUESS, is a digital transformation leader with over 20 years of experience creating strategies that drive innovation using data and technology. A forward-looking thought leader, Bruce is passionate about bridging the gap between operational efficiency and optimized customer experiences. Bruce leads GUESS’ data engineering, analytics, and store technology practices, where he partners across the business to enhance omnichannel shopping experiences with cutting-edge technology.

Speaking in:

Monday Jan 13th

9:15am - 10:00am

Expo, Level 1, Expo Stage 1

GUESS: Revolutionizing Retail with Data & AI That Helps You “Look Up”

In today’s omnichannel ecosystem, retail success depends on giving frontline workers the right insights at the right moment while preventing information overload.

Join leaders from GUESS and MicroStrategy to learn how this premium lifestyle brand empowers employees worldwide with instant answers - helping them "look up" from their screens and focus on providing exceptional service. They’ll share how they use the MicroStrategy ONE platform to transform data and AI into real-time insights, optimizing operations across merchandising, supply chain, store management, and customer loyalty.

Tuesday Jan 14th

9:15am - 9:45am

Expo, Level 1, Expo Stage 1

How payments can power both store efficiency and customer experience

What tradeoffs do retailers face while delivering both a memorable customer experience and providing fast, reliable check out? Join us to learn how Estée Lauder, Patagonia and Guess strike the perfect balance between a memorable customer experience and ensuring business performance with Adyen. Discover how these brands put customers first without compromising on speed or reliability!

ATTEND

ABOUT

AGENDA

EXPO

CONNECT

ADD-ON PROGRAMS

EXHIBIT/SPONSOR