VP of Retail Applications
GUESS
Bruce Yen, Vice President of Retail Applications at GUESS, is a digital transformation leader with over 20 years of experience creating strategies that drive innovation using data and technology. A forward-looking thought leader, Bruce is passionate about bridging the gap between operational efficiency and optimized customer experiences. Bruce leads GUESS’ data engineering, analytics, and store technology practices, where he partners across the business to enhance omnichannel shopping experiences with cutting-edge technology.
9:15am - 10:00am
Expo, Level 1, Expo Stage 1
In today’s omnichannel ecosystem, retail success depends on giving frontline workers the right insights at the right moment while preventing information overload.
Join leaders from GUESS and MicroStrategy to learn how this premium lifestyle brand empowers employees worldwide with instant answers - helping them "look up" from their screens and focus on providing exceptional service. They’ll share how they use the MicroStrategy ONE platform to transform data and AI into real-time insights, optimizing operations across merchandising, supply chain, store management, and customer loyalty.
9:15am - 9:45am
Expo, Level 1, Expo Stage 1