Bruce Richards

Bruce Richards

Head of Global Industry Strategy - Consumer Goods

Adobe Systems Incorporated


Bruce Richards joined Adobe in 2018 and leads Industry Strategy & Marketing for Consumer Goods. With 25+ years as an executive leader in the Retail and Consumer Goods industries, he is responsible for establishing Adobe’s industry specific point-of-view and go-to-market strategy.

Bruce specializes in customer experience, digital strategy and marketing and works with Adobe’s clients to help them establish best-in-class strategies and align the right solutions to those strategies. He has a wealth of experience in marketing and customer advisory roles having led client services in several consulting and marketing services organizations working with some of the world’s largest retailers and brands including Macy’s, Estee Lauder, Bloomingdale’s, Biersdorf, CVS/pharmacy, and Hanesbrands.

Speaking in:

Monday Jan 12

1:00pm - 1:30pm

Snowflake Stage

AI Stage - Agentic Roundtable Discussions

  •  The Autonomous Retail Ecosystem: Beyond Automation facilitated by Celonis 
  • From Data to Decisions: Driving ROI with Agentic AI facilitated by Microsoft 
  • The Intelligent Retail Supply Chain: From Warehouse to Checkout with Agentic AI facilitated by Manhattan Associates
  • Customer Experience in the Era of AI and Creative Intelligence facilitated by Adobe
  • From Workflows to Agentic Flows: Reinventing Retail Operations with AI facilitated by ServiceNow
  • Agentic AI Retail: Driving Reporting, Insights & Analytics facilitated by Aretove
  • Enhancing the Human Experience in the Era of Agentic AI facilitated by Sierra Technologies 
  • Loyalty Reimagined: Agentic AI and the Next Era of Personalized Value facilitated by Exchange Solutions