Bruce Richards

Bruce Richards
Bruce Richards
Head of Industry Strategy, Retail & Consumer Goods
Bruce Richards joined Adobe in 2018 and leads Industry Strategy for Retail & Consumer Goods. With 20+ years as an executive leader in the Retail and Consumer Goods industries, he is responsible for establishing Adobe’s industry specific point-of-view and go-to-market strategy.

Bruce specializes in customer experience, digital strategy and marketing and works with Adobe’s clients to help them establish best-in-class strategies and align the right solutions to those strategies. He has a wealth of experience in marketing and customer advisory roles having led client services in several consulting and marketing services organizations working with some of the world’s largest retailers and brands including Macy’s, Estee Lauder, Bloomingdale’s, Biersdorf, CVS/pharmacy, and Hanes.

Speaking in:

January 16
3:15 pm3:45 pm
Expo, Level 3, Expo Stage 3
Athletes know it takes years of training to become best in class which is no different when it comes to digital marketing. DICK’S Sporting Goods has been on a journey for several years to dig deep into their data and glean meaningful insights to understand their millions of customers and the experiences that delight them. Hear Shawn Wilkinson, eCommerce Program Manager for Personalization at DICK… Read more