January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Chief Executive Officer
PACSUN
Serving as President of Pacsun, the popular youth retailer since 2021, and transitioning to her new role as CEO as of April 2023, Olson has played an instrumental role in building and strengthening Pacsun’s brand through innovative strategies with a Gen Z focus.
As an Innovative, tech-centric retail executive who consistently drives brand strength and revenue growth through game-changing merchandising and marketing initiatives, Brieane leads with creativity, innovation, and a digital first mentality. During her tenure at PacSun, Olson spearheaded innovative collaborations for the LA based lifestyle brand, including working closely with Kanye West and Kendall and Kylie Jenner and launching both Men’s and Women’s shops at Selfridges in 2018 with launch parties hosted by PacSun partners Jerry Lorenzo.
Olson graduated from the University of California, Berkeley with a Bachelor of Arts, Mass Communications & Business and attended Harvard Business School’s Advanced Management Program, where she is currently an AMP Ambassador. She is a board member at Women In Retail Leadership, Shoptalk, Pacsun and Design Thinking for UC schools. She currently resides in Newport Beach, California with her two children, Colette and Rousseau, ages 9 and 11.
2:10pm - 2:30pm
Javits North, Level 5, SAP Theatre
Join Brie Olson, CEO of Pacsun, for an engaging fireside chat about leading a lifestyle brand that resonates with youth culture. Brie will discuss how Pacsun stays ahead of trends, curating a brand experience that blends fashion, community, and social responsibility. Learn about the strategic pivots that have helped Pacsun thrive in a rapidly changing retail landscape, including embracing digital innovation and strategic collaborations. Brie will share insights on connecting with Gen Z, creating a brand that reflects their values, navigating the evolving world of fashion retail, and social commerce.
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