Chief Innovation & Tech Transformation Officer, VML
VML
Brian oversees VML’s technology and innovation team empowering brands to build resilient, data-driven foundations and integrate cutting-edge solutions to unlock enterprise growth. From optimizing Content Supply Chain and modernizing legacy systems to implementing AI-driven operating models and establishing robust data build & enablement, Brian ensures technology investments drive measurable business outcomes. The teams' work across United Rentals, Sherwin-Williams, Wendy’s, and more is setting a new standard for the industry through human-first technology enablement to future proof businesses at scale.
Sunday Jan 11
11:45am - 12:15pm
Exhibitor Big Ideas Stage 5
The agentic era of commerce isn't a far-off concept; it's the immediate future your customers are demanding. With 52% of shoppers excited for a personal AI to find the best products and prices for them, the age of the automated consumer is dawning. This session unpacks exclusive data from VML’s Future Shopper 2025 report, revealing the massive opportunity for retailers to meet this demand, while also highlighting the significant operational and trust gaps that prevent success. Join VML and Kyndryl to discover how to transform your operational backbone and first-party data strategy to power seamless, efficient, and trusted brand experiences that will define the next era of retail.
