VP Omni-channel
Under Armour
Sunday Jan 11
2:00pm - 3:00pm
Exhibitor Big Ideas Stage 4
Discover how agentic unified commerce connects digital commerce, stores, and OMS to drive conversion, reduce costs, and deliver faster time to value across the entire customer journey. We’ll explore:
Conversational Retail: Move beyond traditional search with the announcement of Guided Shopping v2 and Contextual Search, designed to create personalized, high-converting interactions that feel like a dedicated sales associate for every customer.
Scale Merchant Productivity: Uncover how Agentic Merchandising and OpenAI Syndication allow you to expand your reach and make smarter, data-driven decisions without increasing headcount.
Orchestrate Store, Fulfillment & Service: See how a unified foundation enriched by Agentforce enables Cost-Based Routing and POS Agents, driving efficiency from the warehouse to the retail floor.
