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Brian Messerschmitt

Brian Messerschmitt

VP, Shopper & National Marketing
Brian Messerschmitt is VP, Shopper & National Marketing for the Albertsons Companies. Brian is an accomplished leader with deep experience in building brands and driving sales. During his 20 years at Procter & Gamble, he successfully guided Marketing, Sales, and Engineering teams across iconic brands and top customers. Brian’s accomplishments include delivering +1% increase in sales annually across a multi-billion dollar business with 60 brands in 11 categories and driving 10 consecutive years of record sales results, including 2 consecutive years on the Walmart team.

Speaking in:

Sunday Jan 12
11:45 - 12:15 PM
Stage 4, Expo, Level 3
Shoppers are seeking inspiration and more meaningful interactions with brands.  While brand messaging is still fragmented across channels, the physical shelf-edge is pivotal to both Retailers and Brands as the key engagement point to drive... Read more