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Brendan Witcher

Brendan Witcher

VP and Principal Analyst, Digital Business Strategy
Forrester Research
With 25 years’ experience in multichannel retail and hospitality, Brendan is an expert on eCommerce business, consumer behavior, and technology trends for both online and offline retail. He is sought after for comments and insights by industry media such as Bloomberg, CNBC, NPR, PBS, The Economist, The Wall Street Journal, Time, and USA Today. Prior to joining Forrester, he held multiple leadership positions with Guitar Center and Harry & David, including roles in strategic planning, eCommerce operations, digital marketing, business analytics, customer insights, and CRM.

Speaking in:

Sunday Jan 13
3:15 - 3:45 PM
Stage 6, EXPO Hall, Level 3
Retailers continue to struggle transforming from multichannel thinking and approaches to true integrated omnichannel strategies and execution. This presentation, featuring Brendan Witcher of Forrester Research, will review the four pillars of... Read more
Monday Jan 14
4:00 - 4:30 PM
Stage 2, EXPO Hall, Level 1
Recent global shopper and retailer surveys confirm that retailers continue to miss critical shopper and competitor signals – and risk losing loyalty through misguided pricing and promotions. Join this hard-hitting discussion that zeroes in on... Read more