Brendan Witcher

Brendan Witcher
Brendan Witcher
VP, Principal Analyst
Forrester Research
Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is also a noted authority on market developments and vendors that help deliver today’s leading strategies and tactics in digital excellence. Brendan’s research focuses on strategic initiatives and technologies that help companies win, serve, and retain today’s digitally savvy customers. He has provided commentary and insights in industry media such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time, and The Wall Street Journal.

Speaking in:

Monday
January 15
12:10 pm12:40 pm
Javits North, Level 4, Firework Stage
Generative AI is all the rage now but retail success is grounded in using all components of the tech stack to understand what’s happening upstream and downstream, how to allocate marketing spend for the strongest connections and what are the drivers of customer lifetime value.