Brendan Witcher

Brendan Witcher
Brendan Witcher
VP and Principal Analyst
Forrester Research
Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is also a noted authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence.
In addition to keynoting at global industry events and advising executive teams on digital strategy, Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, NPR, PBS, The Economist, The Wall Street Journal, Time, and USA Today.

Speaking in:

Monday
January 17
2:00 pm2:30 pm
As technology's role gains importance in retailers' strategic planning, the IT department's leadership has evolved to include a more active role in operational governance and corporate strategy. This panel of top IT leaders will explore shifting responsibilities, achieving greater influence in company operations and strategy, and reshaping the importance of technology's role across the… Read more
Monday
January 17
12:30 pm1:15 pm
Expo, Level 3, Expo Stage 4
In recent years, consumer expectations of fast and convenient have created significant pressure to leverage the retail store network to fulfill skyrocketing digital sales. In fact, the vast majority of consumers now say that having flexible fulfillment options influences whether they will actually complete a purchase. 
 
And while it seems every retailer has embarked on an omnichannel… Read more