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Brendan Witcher

Brendan Witcher

VP and Principal Analyst, Digital Business Strategy
Forrester Research
With his 30 years of experience, Brendan serves digital business strategy professionals as an expert on eCommerce business and consumer behavior, as well as being an authority on technology developments that affect both online and offline commerce industries, and vendors that help deliver today's leading tactics in digital excellence. Brendan applies this knowledge to numerous industries and spends most of his time consulting with companies that are at the forefront of dealing with digital disruption.

Speaking in:

Sunday Jan 13
3:15 - 3:45 PM
Stage 6, EXPO Hall, Level 3
Retailers continue to struggle transforming from multichannel thinking and approaches to true integrated omnichannel strategies and execution. This presentation, featuring Brendan Witcher of Forrester Research, will review the four pillars of... Read more