Brendan Witcher

Brendan Witcher
Brendan Witcher
VP and Principal Analyst
Forrester Research
Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is also a noted authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence.
In addition to keynoting at global industry events and advising executive teams on digital strategy, Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, NPR, PBS, The Economist, The Wall Street Journal, Time, and USA Today.

Speaking in:

January 16
11:15 am11:45 am
Javits North, Level 4, Room 406, Riskified Stage

Victoria’s Secretshows how controlling their own data has enabled them to better understand and serve customers globally. In this session Brendan Witcher, Principal Analyst at Forrester talks to Ish Patel, Chief Digital Officer, Victoria's Secret and Patrick Bousquet-Chavanne, CEO Americas, esw, about the imperatives driving brands to take a DTC global approach.
The session will explore… Read more

January 17
2:00 pm2:30 pm
Javits North, Level 4, Room 406, Riskified Stage
As technology's role gains importance in retailers' strategic planning, the IT department's leadership has evolved to include a more active role in operational governance and corporate strategy. This panel of top IT leaders will explore shifting responsibilities, achieving greater influence in company operations and strategy, and reshaping the importance of technology's role across the… Read more