Brendan Witcher
VP, Principal Analyst
Forrester Research
Brendan Witcher is a 20-year veteran and expert on consumer behavior as well as tech trends relating to retail strategy, digital marketing, and online/offline commerce. He is also a noted authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence. Brendan’s research focuses on strategic initiatives and technologies that help companies win, serve, and retain today’s digitally savvy customers. He is also frequently called upon to keynote major events and provide commentary as well as insights to industry media outlets such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time, and The Wall Street Journal.
Speaking in:
Sunday Jan 11
11:20am - 11:50am
GenAI: the future of Ecommerce Personalization
In a world where eCommerce battles are won and lost on the digital frontier, GenAI emerges as the game-changer, transforming personalisation from a buzzword into a business imperative. In this session we speak to two retailers pioneering these advancements to drive greater customer engagement.