Brendan Witcher

Brendan Witcher
Brendan Witcher
VP, Principal Analyst
Forrester Research
Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is also a noted authority on market developments and vendors that help deliver today’s leading strategies and tactics in digital excellence. Brendan’s research focuses on strategic initiatives and technologies that help companies win, serve, and retain today’s digitally savvy customers. He has provided commentary and insights in industry media such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time, and The Wall Street Journal.

Speaking in:

January 16
3:15 pm3:45 pm
Expo, Level 1, Expo Stage 2
At the conclusion of every holiday season, business leaders make a note to take action on the prior year’s learnings. What worked, what didn’t work and how it can be done better. This session will explore those learnings directly from a major retailer, industry analyst and PayPal, pulling insights from its customer base of nearly 400M consumers. 
January 17
2:00 pm2:30 pm
Javits North Level 4, Elastic Path Stage
Returns have created a massive headache for retail companies across multiple verticals.  In 2021 the average retailer saw $166 million in returns for every $1 billion in sales, according to NRF.  With rising shipping and labor costs making the returns process more expensive than ever before, companies are exploring a myriad of strategies – including walking away from free online returns. Join us… Read more