Brendan Witcher
VP, Principal Analyst
Forrester Research
Brendan Witcher is a 20-year veteran and expert on consumer behavior as well as tech trends relating to retail strategy, digital marketing, and online/offline commerce. He is also a noted authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence. Brendan’s research focuses on strategic initiatives and technologies that help companies win, serve, and retain today’s digitally savvy customers. He is also frequently called upon to keynote major events and provide commentary as well as insights to industry media outlets such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time, and The Wall Street Journal.
Speaking in:
Sunday Jan 11
11:20am - 11:50am
GenAI: The future of ecommerce personalization
n a world where ecommerce battles are won and lost on the digital frontier, GenAI emerges as a game-changer, transforming personalization from a buzzword into a business imperative. In this session we speak to two retailers pioneering these advancements to drive greater customer engagement.
Monday Jan 12
10:30am - 11:00am
Rewired: How AI is reshaping the path to purchase in fashion and beauty
AI is fundamentally changing how consumers discover, consider and convert — from hyper-personalized media to site experiences that feel more like dialogue than digital shelf. This panel will feature brands actively experimenting with AI at each stage of the path to purchase — discovery, media and site — and explore how these innovations are driving results, what’s still emerging and how to balance experimentation with brand-building.