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Brandon Logsdon

Brandon Logsdon

Excentus Corp.
With 16+ years of experience at Excentus, Brandon has been the driving force behind emerging and developing cents-per-gallon discounts into a coveted rewards currency, creating the Fuel Rewards program - a first-of-kind, nationwide coalition loyalty program, as well as delivering loyalty solutions for the convenience retail, consumer packaged goods, and grocery industries. Prior to joining Excentus, Brandon worked at JPMorgan Chase, e-commerce start-up iChoose, and he also co-founded a strategy consultancy, Bloomin’ Partners Inc.

Speaking in:

Tuesday Jan 15
9:15 - 9:45 AM
Stage 5, EXPO Hall, Level 3
Drivers will do anything for a cent fewer per gallon. In a competitive market for gasoline, how does FIS establish brand loyalty for Shell?  How does a retailer transform an age-old process to make payments and to earn and redeem rewards, all... Read more