Brad Schleicher

The customer journey no longer begins on your website—it starts in a conversation. Discovery now happens through AI agents that can recommend, compare, and even purchase. It’s a seismic change in how people shop, and it’s redefining what it means to compete and win in retail. The question is: how do you connect this new "front door" to your core operations? How do you put AI to work for shoppers, merchandisers, and order fulfillment, all while lowering costs and owning the customer relationship?

Join this session to learn how Agentforce Commerce helps retailers be the first to win in this new era. We’ll explore:

• The New Front Door: How to win revenue on syndicated third-party agents and build your own owned agent, turning AI-powered discovery into secure sales far beyond your storefront.
• AI for Shoppers and Merchandisers: Why the real strategy isn't just being on third-party agents, but building your own owned agents—helping merchandisers make smarter decisions and shoppers find the perfect product.
• The Unified Foundation: How a single platform that connects digital, in-store POS, and order management is the only way to power a true agentic strategy, helping you lower costs and get new experiences to market faster.