Brad Haczynski

SVP and General Manager, Mobile eXperience (MX)

Samsung Electronics America

Brad Haczynski is the Senior Vice President and General Manager of the Mobile eXperience (MX) Division at Samsung Electronics America, based in Plano, TX. His team is responsible for driving the revenue growth for mobile products including phones, tablets, PCs, and wearables in SMB and enterprise markets.

Brad’s tenacity and drive has led him to emerge as an industry global sales leader with a broad spectrum of U.S., European, and Asia Pacific working experiences. Prior to Samsung, Brad had an impressive 21-year tenure at Intel where he held a multitude of roles which enabled Brad to accrue leadership expertise across Intel’s entire technology portfolio, including PCs, IoT/Edge Devices, Enterprise Networking, 5G Mobile Communications, Edge Computing, Storage, Enterprise, and Cloud Computing. In his most recent role, prior to joining Samsung, Brad was the VP/GM of Network + Edge (NEX) global sales and marketing at Intel. In this role, he led the team to a record revenue of $8.8B (11% YoY growth) in 2022. Brad and team deployed B2B industry vertical expertise to focus on transformational technology use cases, developed outcome based selling methodologies, deployed a robust partner ecosystem value exchange and drove strong discipline around opportunity management.

Brad also has a track record and reputation for building high performance teams as an approachable, authentic people centric leader. Known for his infectious passion, he values curiosity, communication, collaboration, and positive energy to inspire teams to deliver world class results.

Brad earned a bachelor’s degree in Computer Engineering from the University of South Florida.

Speaking in:

Sunday Jan 12th

11:00am - 11:30am

River Pavilion, ReturnPro Stage

A new era of AI is unfolding for business

Customers are dissatisfied with buying from faceless AI-generated bots. They want to buy in person from people who know what they’re selling and understand what customers need. Yet, customers still want access to information, whether it’s product information, stocking information, or the latest promotions. Retail sales associates who can easily access that data are positioned to win and build customer loyalty. Take a journey with Samsung and a retailer partner to see how connected store associates are using handheld technologies to access relevant, timely information, deliver happy customers and drive retail sales. Hear how these devices also empower sales associates to stay connected to their peers and employers, help engender goodwill and reduce turnover. Then see how on-device AI can be a tool to build connections between customers and retailers, and how generative AI functions help educate and enable conversational interactions, personalized results, and ultimately, sales on the retail floor.

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Brad Haczynski

Speaking in:

Sunday Jan 12th

A new era of AI is unfolding for business