SVP Ecommerce
Knitwell Group
As SVP of e-commerce at Knitwell Group, Bob Yarbrough brings an innovator’s mindset to 20 years of product management. He recently led a major replatform to a composable stack and drove significant lift through social proofing. From launching Haven Well Within in 2020 to rebuilding teams at Chico’s FAS and Lane Bryant, Bob believes in testing absolutely everything. His goal is simple: build cool things that help the customer win.
Sunday Jan 11
10:15am - 10:45am
Exhibitor Big Ideas Stage 4
Driving qualified eCommerce traffic is becoming increasingly costly, and engaging shoppers is more challenging than ever. Smart conversion strategies are key to turning hesitant shoppers into confident buyers.
In this session, moderated by Ken Pilot, three retail executives, share how they use real-time, dynamic messaging to help shoppers make faster and more informed purchase decisions.
Learn how AI-powered Social Proof, Attribute Messaging and Dynamic Badging reduce abandonments, boost conversions and increase RPV, with real-world examples, first-hand insights, and practical takeaways on implementation, speed to results, and ROI.
