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Bill Swift

Bill Swift

Bill has been leading Brierley+Partners' technology organization since January of 2001. As CTO, his responsibilities span from technology architecture and product direction to client implementations and operational support. Bill has been instrumental in expanding the company's vision beyond customer loyalty solutions to also encompass broader CRM and data warehouse capabilities. The combined platform is now powering complex marketing strategies that capitalize upon having a single view of the customer; not only from a database perspective but also in terms of real-time customer data integration. Having participated in the successful adoption of international technology standards, Bill is a contributing author of publications focused on distributed computing architecture and holds several software design patents.

Speaking in:

Sunday Jan 12
11:00 - 11:30 AM
Stage 2, Expo, Level 1
Delivering personalized and engaging customer experiences is crucial in achieving lifetime loyalty with your customers. Join this session to discover how facial recognition technologies are being used to drive loyalty, trigger frictionless... Read more