Bill Forbes

Sr. Director of Mobile Software Engineering

Gap Inc.

Bill Forbes, Sr. Director of Mobile Software Engineering at Gap Inc., brings over a decade of experience in driving mobile technology innovation across the company’s brands. He has led key initiatives to create mobile apps that bridge physical and digital channels, enhancing the customer and employee experience. Bill began his career in biotech, and since 2010, has worked with leading companies including Kohl’s, Manpower, and Harley-Davidson to develop impactful mobile solutions. He is passionate about leveraging mobile apps and emerging technologies to build stronger relationships with customers and improve business performance.

Speaking in:

Sunday Jan 12th

10:15am - 10:45am

Expo, Level 3, Expo Stage 4

Leveraging AI to improve omnichannel experiences, engage consumers, and grow customer relationships

In this presentation, Globant and a client will discuss how the strategic use of AI technologies can help retailers effectively leverage an omnichannel model to enhance the consumer experience. The presentation will detail how, through the application of AI and other emerging technologies, digital tools can be adopted to provide enhanced customer intelligence, improve operating efficiency, unlock new business opportunities, and streamline customers’ shopping experiences across mediums. The session will also describe Globant and our client’s work to improve customer relationships through the innovative use of technology in different channels.

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Bill Forbes

Speaking in:

Sunday Jan 12th

Leveraging AI to improve omnichannel experiences, engage consumers, and grow customer relationships